By Ralf W. Seifert, Benoît F. Leleux, Christopher L. Tucci
The variety of scholars who desire to find out about entrepreneurship and actively interact in entrepreneurial actions - both by means of developing their very own businesses or via spurring innovation inside of a wide association - has grown significantly in recent times. Motivating engineers and scientists to turn into entrepreneurial has specific charm in gentle of the abundance of technological wisdom that lurks hidden in contemporary study institutes and technology-based agencies, looking ahead to commercialization.
However the increasing variety of education schemes fail to deal with the actual demanding situations and possibilities for beginning potential companies in accordance with technological know-how and engineering.
Nurturing Science-based Ventures: a world Case Perspective offers case stories of greater than 30 companies in clinical fields reminiscent of biotechnology, biomedicine, high-tech engineering and data know-how. The case reports are prepared in modules monitoring the common lifestyles cycle of constructing and starting to be new ventures. The e-book is a value-adding instructing equipment that would tremendously improve the training adventure of destiny high-tech marketers. The case stories also will foster a basic appreciation of technological venturing between present and destiny enterprise leaders.
Module themes comprise spotting and comparing possibilities, developing attainable enterprise plans, securing monetary assets, handling development and finally harvesting the price created. The view of huge enterprises can be taken under consideration, with reviews on company entrepreneurship and the combination of inner and exterior wisdom to effectively grab enterprise possibilities. each one module of the ebook is done through a subject primer and a concluding precis of key studying points.
Case reviews comprise: Google, Logitech, adidas, Ducati, EndoArt, 4M applied sciences, Novartis and Nespresso and lots of extra college spin-offs and new start-up enterprises.
Praise for Nurturing Science-based Ventures: a world Case Perspective
While timing and success are vital elements for marketers, they're definitely no alternative for perseverance, exertions, and the power to identify possibilities sooner than others. chance springs from many assets, now not the least of that are breakthroughs in technology and engineering. to shut this hole is a severe factor, and that's why i'm passionate about this booklet, which i feel may help marketers of their trip. in reality, this e-book might be a key source for scientists and engineers trying to take examine into improvement via developing interesting progress ventures.
Dietmar Hopp, Co-Founder SAP
Major R&D corporations in Europe and around the globe more and more undertake a enterprise mind-set to control inner and exterior applied sciences inside of a standard innovation pipeline. accordingly, it is a well timed and functional ebook. The paintings presents case reviews of either market-based and corporate-venture tasks, correctly bridging the 2 resources of financing right into a universal subject. 'Nurturing Science-based Ventures' would certainly supply an efficient educating advisor to the topic of contemporary technological know-how and know-how management.
Werner Bauer, leader expertise Officer, Nestlé SA
While there's no blueprint for fulfillment, this booklet will be obligatory analyzing for marketers, able to embark within the exciting international of high-tech ventures! With its designated ecu concentration, readers will examine via a magnificent set of actual global examples. If "the trip is the reward", this booklet will supply readers a number of important tricks on how you can "travel" best!
Daniel Borel, Founder and President of Logitech International
This ebook might be a pragmatic source -- and an thought -- to a brand new breed of worldwide marketers drawn to beginning technological know-how- and engineering-based companies. It takes a simple to stick to step by step method of beginning an organization and has a bunch of stimulating, well-researched foreign instances that illustrate the major suggestions in a transparent, succinct fashion.
Mary Tripsas, Harvard company School
Moving technological know-how out of the labs and into the markets has consistently been one the tallest demanding situations; managers usually overlook the elemental technology lower than the goods or prone, whereas scientists brush aside the contribution of the company humans. luck calls for the simplest of either worlds and the facility to interact through the years. This e-book bargains precious insights within the tough artwork of remodeling technological know-how into winning companies, development at the reports of varied ecu know-how businesses. needs to learn for an individual desirous about or contemplating expertise ventures.
Martin Velasco, enterprise Angel, Chairman & CEO, Speedlingua SA
There is a turning out to be consensus in Europe that its destiny lies in wisdom, expertise and innovation. this is why politicians name loads on scientists and engineers to be entrepreneurial and to rework the result of their examine paintings into advertisement luck. This booklet isn't just displaying that Europe has its luck tales and intensely inspiring ones, it offers mainly a methodical view on how you can pass approximately developing a profitable technological know-how or technology-based enterprise. it is suggested interpreting for all those that are looking to give a contribution to overcoming Europe's (in)famous innovation paradox.
Janez Potocnik, Commissioner for technology & examine, eu Commission