Maxim Travel Books > Entrepreneurship

Download Nurturing Science-Based Ventures: An International Case by Ralf W. Seifert, Benoît F. Leleux, Christopher L. Tucci PDF

By Ralf W. Seifert, Benoît F. Leleux, Christopher L. Tucci

The variety of scholars who desire to find out about entrepreneurship and actively interact in entrepreneurial actions - both by means of developing their very own businesses or via spurring innovation inside of a wide association - has grown significantly in recent times. Motivating engineers and scientists to turn into entrepreneurial has specific charm in gentle of the abundance of technological wisdom that lurks hidden in contemporary study institutes and technology-based agencies, looking ahead to commercialization.

However the increasing variety of education schemes fail to deal with the actual demanding situations and possibilities for beginning potential companies in accordance with technological know-how and engineering.

Nurturing Science-based Ventures: a world Case Perspective offers case stories of greater than 30 companies in clinical fields reminiscent of biotechnology, biomedicine, high-tech engineering and data know-how. The case reports are prepared in modules monitoring the common lifestyles cycle of constructing and starting to be new ventures. The e-book is a value-adding instructing equipment that would tremendously improve the training adventure of destiny high-tech marketers. The case stories also will foster a basic appreciation of technological venturing between present and destiny enterprise leaders.

Module themes comprise spotting and comparing possibilities, developing attainable enterprise plans, securing monetary assets, handling development and finally harvesting the price created. The view of huge enterprises can be taken under consideration, with reviews on company entrepreneurship and the combination of inner and exterior wisdom to effectively grab enterprise possibilities. each one module of the ebook is done through a subject primer and a concluding precis of key studying points.

Case reviews comprise: Google, Logitech, adidas, Ducati, EndoArt, 4M applied sciences, Novartis and Nespresso and lots of extra college spin-offs and new start-up enterprises.



Praise for Nurturing Science-based Ventures: a world Case Perspective

While timing and success are vital elements for marketers, they're definitely no alternative for perseverance, exertions, and the power to identify possibilities sooner than others. chance springs from many assets, now not the least of that are breakthroughs in technology and engineering. to shut this hole is a severe factor, and that's why i'm passionate about this booklet, which i feel may help marketers of their trip. in reality, this e-book might be a key source for scientists and engineers trying to take examine into improvement via developing interesting progress ventures.

Dietmar Hopp, Co-Founder SAP


Major R&D corporations in Europe and around the globe more and more undertake a enterprise mind-set to control inner and exterior applied sciences inside of a standard innovation pipeline. accordingly, it is a well timed and functional ebook. The paintings presents case reviews of either market-based and corporate-venture tasks, correctly bridging the 2 resources of financing right into a universal subject. 'Nurturing Science-based Ventures' would certainly supply an efficient educating advisor to the topic of contemporary technological know-how and know-how management.

Werner Bauer, leader expertise Officer, Nestlé SA


While there's no blueprint for fulfillment, this booklet will be obligatory analyzing for marketers, able to embark within the exciting international of high-tech ventures! With its designated ecu concentration, readers will examine via a magnificent set of actual global examples. If "the trip is the reward", this booklet will supply readers a number of important tricks on how you can "travel" best!

Daniel Borel, Founder and President of Logitech International


This ebook might be a pragmatic source -- and an thought -- to a brand new breed of worldwide marketers drawn to beginning technological know-how- and engineering-based companies. It takes a simple to stick to step by step method of beginning an organization and has a bunch of stimulating, well-researched foreign instances that illustrate the major suggestions in a transparent, succinct fashion.

Mary Tripsas, Harvard company School


Moving technological know-how out of the labs and into the markets has consistently been one the tallest demanding situations; managers usually overlook the elemental technology lower than the goods or prone, whereas scientists brush aside the contribution of the company humans. luck calls for the simplest of either worlds and the facility to interact through the years. This e-book bargains precious insights within the tough artwork of remodeling technological know-how into winning companies, development at the reports of varied ecu know-how businesses. needs to learn for an individual desirous about or contemplating expertise ventures.

Martin Velasco, enterprise Angel, Chairman & CEO, Speedlingua SA


There is a turning out to be consensus in Europe that its destiny lies in wisdom, expertise and innovation. this is why politicians name loads on scientists and engineers to be entrepreneurial and to rework the result of their examine paintings into advertisement luck. This booklet isn't just displaying that Europe has its luck tales and intensely inspiring ones, it offers mainly a methodical view on how you can pass approximately developing a profitable technological know-how or technology-based enterprise. it is suggested interpreting for all those that are looking to give a contribution to overcoming Europe's (in)famous innovation paradox.

Janez Potocnik, Commissioner for technology & examine, eu Commission

Show description

Read more Download Nurturing Science-Based Ventures: An International Case by Ralf W. Seifert, Benoît F. Leleux, Christopher L. Tucci PDF

Download Brand Like A Rock Star: Lessons from Rock 'n Roll to Make by Steve Jones PDF

By Steve Jones

Make your model a blockbuster with recommendations perfected by way of the superstars of rock 'n roll

Brand Like a Rock Star takes you past the hype to bare the center advertising ideas at the back of the luck of the world's maximum bands.

Author Steve Jones has earned his highway cred as a savvy marketer in an outrageous enterprise. He combines insider tales from AC/DC, The Beatles, The thankful useless, Kiss, and lots of different mythical bands with sound company recommendation, to bring a rockin' advisor to development a step forward model. Brand Like a Rock megastar puts a brand new spin at the branding process.

From promotion, to constructing a resonant middle message, to constructing an iconic emblem, Steve Jones illustrates summary strategies with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny money and outdated Spice have in universal? The solutions could have a profound impression in your business.

Marketers in any company will pump their fists and enhance their final analysis with Brand Like a Rock Star.

Show description

Read more Download Brand Like A Rock Star: Lessons from Rock 'n Roll to Make by Steve Jones PDF

Download The skilled facilitator: a comprehensive resource for by Roger Schwarz PDF

By Roger Schwarz

While it used to be released in 1994, Roger Schwarz's The expert Facilitator earned frequent severe acclaim and have become a landmark within the box. The e-book is a vintage paintings for experts, facilitators, managers, leaders, running shoes, and coaches--anyone whose function is to facilitate and advisor teams towards understanding their inventive and problem-solving capability. This completely revised variation offers the basic fabrics for a person that works in the box of facilitation and contains uncomplicated yet potent floor principles for crew interplay. full of illustrative examples, the booklet includes confirmed innovations for beginning conferences at the correct foot and finishing them certainly and decisively. this crucial source additionally deals functional tools for dealing with feelings once they come up in a bunch and provides a diagnostic procedure for deciding on and fixing difficulties that may undermine the crowd strategy.

Show description

Read more Download The skilled facilitator: a comprehensive resource for by Roger Schwarz PDF

Download Getting to Plan B: Breaking Through to a Better Business by Randy Komisar, John Mullins PDF

By Randy Komisar, John Mullins

You have a brand new enterprise in brain. And you've crafted a marketing strategy so precise it's a piece of paintings. Don't get too connected to it.

As John Mullins and Randy Komisar clarify in attending to Plan B, new companies are fraught with uncertainty. To prevail, you want to switch the plan in genuine time because the inevitable demanding situations come up. in reality, experiences exhibit that marketers who stick slavishly to their Plan A stand a better likelihood of failing-and that many winning companies slightly resemble their founders' unique idea.

The authors supply a rigorous strategy for tension trying out your Plan A and deciding upon tips to adjust it so your corporation makes funds, solves customers' wishes, and endures. You'll realize suggestions for:

-Identifying the leap-of-faith assumptions hidden on your plan

-Testing these assumptions and unearthing why the plan would possibly not work

-Reconfiguring the 5 elements of your small business model-revenue version, gross margin version, working version, operating capital version, and funding model-to create a sounder Plan B.

Filled with luck tales and cautionary stories, this ebook deals genuine circumstances illustrating the authors' distinct strategy. even if your concept is for a start-up or a brand new enterprise unit inside of your company, attending to Plan B includes the line map you must achieve success.

Show description

Read more Download Getting to Plan B: Breaking Through to a Better Business by Randy Komisar, John Mullins PDF

Download Exporting: The Definitive Guide to Selling Abroad Profitably by Laurel J. Delaney PDF

By Laurel J. Delaney

"Delaney's first-class ebook really is the definitive consultant. It simply and carefully explains every little thing you want to know." Steve Strauss, USA Today

"Exporting: The Definitive advisor to promoting out of the country Profitably is generously sprinkled with Notes and counsel that convey concise, insightful bursts of recommendation and assistance. those feedback by myself are definitely worth the rate of the ebook. From making plans to execution, Laurel Delaney is sort of a relied on guide—encouraging one ahead, declaring capability pitfalls, and supporting navigate the way in which in the course of the fascinating and difficult global of exporting." John N. Popoli, President and CEO, Lake woodland Graduate tuition of Management

"I hugely suggest this publication to somebody seeking to export. the genuine global, nuts and bolts form of recommendation and data it includes will prevent cash and time— and make you a more advantageous exporter." Steve King and Carolyn Ockels, Small enterprise Labs

"Exporting: The Definitive advisor to promoting overseas Profitably is a useful advisor to navigating the often-challenging waters of exporting." Rieva Lesonsky, SmallBizDaily

"Exporting: The Definitive advisor to promoting in another country Profitably is the 'how to' guide on how one can develop united states factories jobs. step-by-step and straightforward to read." Drew Greenblatt, CEO, Marlin Steel

"If you ought to develop your corporation past the U.S. border, Exporting: The Definitive advisor to promoting in another country Profitably is a brilliant position to start." Anita Campbell, founding father of Small company Trends

"As a valued bankruptcy Chair of the ladies Presidents' association, Laurel Delaney has addressed a key factor our participants face. whereas 25% of our participants are foreign, one other 25% wish to do company the world over. This booklet is a strong consultant that would aid empower enterprise proprietors and marketers by way of giving them every thing they should find out about exporting." Dr. Marsha Firestone, President and founding father of the ladies Presidents’ Organization

Exporting: The Definitive consultant to promoting in another country Profitably is for marketers and small enterprise owners—the makers, movers, and shakers in our world—interested in taking their companies to the subsequent point of progress via exports.

In the previous days, growing a world company was once left to really few--those with the wherewithal to maneuver boatloads of products into overseas international locations. yet now, because of the web, companies of all sizes have a tremendous new chance to promote either items and companies globally. but just one% of all U.S. companies export. Why?

Typically, exporting starts with unsolicited inquiries from international buyers on the net through e-mail, web site, web publication, or posting on a fb web page. humans open air your nation wish your product, and so they wish it now. the matter is that the majority small enterprise proprietors don't know tips to provider those inquiries. what is the most sensible option to send items? Do i would like a license? may still I promote via wholesalers in particular nations or on to shoppers? How will i am getting paid?

Help is here—Exporting equips you with the information you want to industry, promote, and satisfy orders the world over, taking complete benefit of the net and the possibilities it creates. It additionally imparts a can-do spirit on exporting, resulting in better sales, balance, and profitability in your business. Exporting: The Definitive consultant to promoting out of the country Profitably:

  • Lays out uncomplicated steps to behavior marketplace examine, locate consumers, open new markets, receives a commission, and send items and services.
  • Takes you thru the exporting procedure through the net and different means.
  • Shows how you can use social media to extend your foreign presence.
  • Provides insider counsel and methods to export successfully and profitably.
  • Explains how the U.S. executive is helping exporters.
  • Walks readers in the course of the export company plan.

With 70 percentage of world deciding to buy energy mendacity open air U.S. borders, exporting isn't just an alternative for bold entrepreneurs--it’s an absolute needs to for development and maintaining a profitable future.

Show description

Read more Download Exporting: The Definitive Guide to Selling Abroad Profitably by Laurel J. Delaney PDF

Download Digital Kenya: An Entrepreneurial Revolution in the Making by Bitange Ndemo, Tim Weiss PDF

By Bitange Ndemo, Tim Weiss

This booklet is open entry below a CC via 4.0 license.

Presenting rigorous and unique learn, this quantity deals key insights into the historic, cultural, social, monetary and political forces at play within the production of world-class ICT suggestions in Kenya. Following the coming of fiber-optic cables in 2009, Digital Kenya examines why the preliminary entrepreneurial spirit and electronic revolution has began to falter regardless of help from stimulated marketers, overseas traders, coverage specialists and others. Written through engaged students and execs within the box, the publication deals 15 eye-opening chapters and 14 one-on-one conversations with marketers and traders to invite why setting up ICT start-ups on a continental and international scale continues to be a problem at the “Silicon Savannah”. The authors current evidence-based strategies to assist Kenya to proceed generating globally impactful ICT ideas that increase the lives of these nonetheless ready at the side-lines, and to encourage different international locations to do the same.

Show description

Read more Download Digital Kenya: An Entrepreneurial Revolution in the Making by Bitange Ndemo, Tim Weiss PDF

Download High-Tech, High-Touch Customer Service by Micah Solomon PDF

By Micah Solomon

In an age of social media, smartphones, self-service, and six-second realization spans, High-Tech, High-Touch customer support throws your enterprise a lifeline. Today's consumers are a difficult bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectancies are more durable than ever for a company to take care of with. they're empowered like by no means prior to and anticipate companies to appreciate that experience of empowerment--lashing out at those who don't.

Take center: out of date customer support, totally retooled for today's blistering velocity and digitally attached truth, is what you want to construct the sort dependable buyer base so one can survive--and thrive. And High-Tech, High-Touch customer support spells out surefire suggestions for fulfillment in a transparent, unique, and functional approach. detect:

* Six significant buyer traits and what they suggest in your company
* 8 unbreakable ideas for social media customer support
* the best way to successfully tackle on-line complainers and saboteurs on Yelp, Twitter, TripAdvisor, and different boards for person generated content material
* The emerging energy of self-service--and the way to layout it safely
* how one can construct an organization tradition that breeds stellar customer support 

High-Tech, High-Touch customer support finds inside of secrets and techniques of wildly profitable customer support projects, from web startups to venerable manufacturers, and exhibits how businesses of each stripe can flip informal shoppers into fervent supporters who will unfold the observe a long way and wide--online and rancid. 

About the writer

"A new guru of shopper provider excellence is Micah Solomon."-- The monetary Post

MICAH SOLOMON, a profitable entrepreneur and enterprise chief, is a best keynote speaker and advisor on customer support, revenues, and advertising concerns, the buyer event, and corporate tradition for our digitally hooked up occasions. He co-authored the bestselling extraordinary provider, unparalleled revenue and his services has been featured in speedy corporation, Bloomberg BusinessWeek, Inc. journal,, NBC and ABC tv programming, and somewhere else.

Show description

Read more Download High-Tech, High-Touch Customer Service by Micah Solomon PDF

Download Guide To YC by Jason Shen PDF

By Jason Shen


This advisor started as a sequence of private notes to assist acquaintances and associates attracted to utilizing to Y Combinator. Its major goal is to light up the YC procedure and to equip you with rules and ways to deliver out the easiest on your software. learn it as you are going to peruse prolonged notes from an extended espresso assembly after which pass use it to make your software stronger.

My identify is Jason Shen and that i utilized with cofounders to YCs summer season 2011 batch we have been lucky to get in. This used to be my first time utilising to YC, and Ridejoy is my first tech startup. Im nontechnical, yet occurred to have technical pals (and roommates) who either labored at startups. Im conscious of how fortunate i'm to be during this position.

We bought loads of aid from buddies and YC alumni whilst getting ready our program, so i needed to make this advisor to offer again. operating with YC has certainly been a game-changer for me and my startup wouldn't exist without it. I basically desire that this consultant leads you to an analogous position, and gives you the advantages Ive received.

Disclaimer: This advisor relies on completely my own adventure and judgement, conversations with YC alumni, and issues that Paul Graham and people have written and/or said approximately moving into YC. Act in this recommendation at your personal discretion if issues cross good, congratulations! If issues cross poorly, you settle to carry me innocuous (though if youre quite distraught, I might purchase you a beer).


Jason Shen is the co-founder of Ridejoy - a Y Combinator-funded group market for ridesharing. His weblog, The paintings of Ass-Kicking, has been featured by means of Lifehacker and ReadWriteWeb. Jason studied biology and philosophy at Stanford the place he led the men's gymnastics staff to an NCAA nationwide championship.


Get to the purpose Fast

Y Combinator obtained over 2,000 purposes for YC in S11 and an identical quantity for W12. There are a complete of ten companions who learn the essays and YC additionally asks a few founders for suggestions, however the sheer variety of functions, paired opposed to time constraints, ability the 1st run-through of your app is particularly very short.

Tedious, hand-wavey and regularly illustrative math follows:

According to PG, each companion reads each app. companions examine 700-1000 apps (after the 1st culling by means of YC alums) over a interval of approximately 10 days. Assuming an eight hour day with five minute breaks every one hour skill each one program, on typical, will get approximately 2 mins of every companions time. (440mins according to day / ~85 apps in keeping with day = 5.2 minutes consistent with app)

The takeaway here's it's essential get to the purpose quick and make each resolution subject. on the finish of the day, not anything issues other than that they are saying oh shit, this group is absolutely smart/over-the-top hardworking/resourceful/can get issues done/likes every one other/could effectively construct a superb startup. imagine consistently approximately how one can galvanize with substance, now not variety (unless the fashion is on your product). supply numbers in the event that they look huge, and clarify issues within the so much favorable means possible.

Note: Its vital that you simply dont ever lie or say anything fake. yet simply as you dont talk about your paintings week within the comparable approach to your boss as in your good friend on the bar be very aware of the way your program comes throughout. they should first take into accout you and secondly imagine youre authentic. and you've got little or no time to make your case.

Buy a duplicate to maintain reading!

CHAPTER OUTLINE * creation: advisor To Y Combinator * Acknowledgements * Readme * bankruptcy 1: history * YC, Ridejoy, and Me * bankruptcy 2: Why practice * the method * bankruptcy three: simple suggestion * the straightforward Stuff * bankruptcy four: The workforce * In strong corporation * comparing the Founders * ...and even more

Show description

Read more Download Guide To YC by Jason Shen PDF

Download The Little Book of Big PR: 100+ Quick Tips to Get Your Small by Jennefer Witter PDF

By Jennefer Witter

Any measurement company can make the most of public relatives. you could achieve awareness on your personal small company and aid construct your company's credibility and model . . . in the event you recognize the tips of the trade.

The Little booklet of huge PR supplies crucial suggestion on the best way to use public family successfully as a business-building software, even if you're a longtime corporation or a cost-conscious start-up. Drawing at the services won in the course of her lengthy profession in public kinfolk, Jennefer Witter stocks uncomplicated, clever, and budget-friendly tools for buying your corporation spotted. The ebook concisely covers the seven key components of public kinfolk, including:

Self-Branding: converse who you're, what you do, and the way you vary from others, highlighting your individual distinctiveness to offer you a different virtue over your pageant. Media kin: operating with the clicking contains focusing on the proper retailers, in just the fitting approach. This booklet tells you the way to craft an ideal pitch, whilst to keep on with up, and what to not do whilst facing journalists. Social Media: discover which social media are most appropriate for small company proprietors; what to put up and the place; and the way to combine social media into your technique to widen your viewers, and eventually, the chance to generate extra profit. And extra . . .

The publication beneficial properties quickly pointers on key themes together with networking, talking engagments, and the way to pick a PR agency—-should you opt to paintings with one. The e-book additionally comprises real-world case experiences and pattern content material (such as media pitches) to take advantage of as-is or to change to suit your personal particular needs.

As an entrepreneur, you wish each worthy software you may get your fingers on! Now you're armed with the exact same strategies the PR execs use, providing you with the professional information you want to support develop your corporation to new, attention-getting heights.

Show description

Read more Download The Little Book of Big PR: 100+ Quick Tips to Get Your Small by Jennefer Witter PDF

Download Voices of Diversity: Real People Talk About Problems and by Renee Blank PDF

By Renee Blank

This paintings is a personalised method of place of work variety. the right of a harmonious and numerous place of work has been given a lot lip carrier, however the day-by-day realities of operating with tough those who are in contrast to you have got proved tough. that includes "voices" (actual reviews from individuals of various groups), this publication finds how members believe approximately their remedy and their relationships at the activity. by way of hearing the "voices" readers discover ways to comprehend what it capability to "the different" and so increase conversation, morale and productiveness. the diversity of voices lined contains African, Asian, Latin, disabled staff, gays, old and young, girls and extra. for every crew, the booklet presents: heritage at the tradition and values of that crew; reviews from individuals of the gang; ordinary situations; and reasons of what went fallacious in each one scenario and the way to right it.

Show description

Read more Download Voices of Diversity: Real People Talk About Problems and by Renee Blank PDF